Heinemann Publishing
concepting
graphic design
Heinemann is a publisher of professional resources and a provider of educational services for teachers. As a senior graphic designer on the marketing team, I am responsible for creating banners and ads for newly released professional development books, as well as providing as-needed support for internal design requests. Additionally, I have been working on Heinemann’s brand extension through the addition of colors and illustrations.
Here is a look at how I helped evolve the Heinemann brand through a refreshed color palette and a custom illustration style. I led the visual direction and implementation, creating flexible assets designed to extend the brand across digital, print, and environmental platforms.
From concept to execution, I designed this booth to reflect Heinemann’s updated visual identity in a large-scale, high-impact format. Shown here are the original mockups alongside photos of the completed booth in use.
Below are selected spreads from a brochure created to support an educational product. I handled layout, typography, and visual hierarchy to ensure the content was clear, engaging, and aligned with brand standards.
